South Africa, July 24 -- With the modern refreshment segment growing over 50% in just one year, Pura's timing couldn't be better placed. Consumer demand for cleaner labels, real ingredients, and guilt-free fizz is no longer a trend, but the new normal.

At an exclusive showcase, Pura CEO Greig Jansen symbolically "unlocked" the brand's next chapter. The event, attended by top-tier retail execs and industry leaders, marked the official launch of Pura's reimagined packaging system - built to win in today's ultra-competitive, hyper-visual FMCG environment.

"Relevance requires reinvention," said Jansen. "This renovation isn't just about changing how we look - it's about strengthening how we position modern refreshment and its benefits, how w...