South Africa, Oct. 3 -- Until 2030, Puma will provide official sportswear for Hyrox, featuring shoes with industry-leading Nitro technology, and become the exclusive title partner for the Hyrox World Championships.

Puma has also signed three additional elite Hyrox athletes as global brand ambassadors.

Hyrox, which has created a major movement in the industry by combining running and functional training into one fast-paced competition, is the world's fastest growing fitness sport.

Puma recognised the great potential of this sport early on and has partnered with Hyrox since the first race in Hamburg in 2017, before becoming a global partner in 2023.

Since then, Puma has used the partnership as a successful platform to increase brand awa...