South Africa, Sept. 3 -- Exclusive media partner

The appointment makes Publicis PepsiCo's exclusive lead global media partner across more than 200 markets, with the new model bringing media strategy, planning, activation, connected identity and technology under one structure, supported by AI and data.

The scale of the account is significant. PepsiCo reported $5.4bn in marketing expenditure in 2025, including $3.4bn spent on advertising. OMD had managed the company's media in key markets, including the US and UK, for more than two decades.

Coca-Cola

The win also creates an unusual agency-client clash. Publicis is expected to withdraw from Coca-Cola's ongoing global media review, which covers the remainder of the beverage giant's busine...