South Africa, Sept. 23 -- Titled The Bunny Was Here, the campaign launched in September uses AI-generated films and advertising to transform locations including Camps Bay, Umhlanga and Green Point into the backdrop for a fashion mystery.

Created by Paul Domanski and Domanski.AI, the campaign comprises four short films, 16 digital advertisements and four dedicated shopping pages on psychobunnyza.com.

Each execution links the featured product directly to an online shopping journey, allowing consumers to select the colour and size shown in the advertisement.

The approach highlights a growing opportunity for fashion brands to use AI not simply to create visual spectacle, but to connect creative campaigns more directly to e-commerce.

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