South Africa, June 12 -- The landmark study, launched at the recent WOO Annual Congress in London, was conducted in collaboration with 11 leading Supply-Side Platforms (SSPs) from across the world.

All data was submitted confidentially by participating SSPs directly to PricewaterhouseCoopers (PwC), who independently aggregated the data. Please see methodology section for more information.

The initiative represents a critical step forward for the OOH industry, which has long lacked a credible, consistent global measure of programmatic spend.

By bringing together competing SSPs under a shared methodology, WOO has established a robust baseline that will be built upon in future editions to deliver increasingly granular and frequent data. ...