South Africa, Oct. 21 -- The programme brings academics, researchers and communication professionals together to explore the evolving role of public relations and strategic communication in an industry facing rapid technological, economic and societal change.

Through a series of research presentations and question-and-answer sessions, the programme will examine how communication education and skills development must evolve.

This includes preparing the next generation of practitioners in the TVET sector, curriculum development and the changing role of human expertise in the age of artificial intelligence.

Academic thinking with the practical realities

Discussions will also explore the impact of AI-generated misinformation on reputation...