South Africa, Aug. 5 -- The campaign has been recognised in two categories at the Bookmarks Awards (Customer Experience Design and Craft: Use of Sound), while also securing a finalist position in the Experiential Marketing: Live & Digital category at the Effie Awards.

Together, the nominations recognise the campaign's strength across multiple disciplines, from creative craft and audience experience to marketing effectiveness, reinforcing its impact both creatively and commercially.

For MscSports, the recognition represents another significant milestone in the agency's continued evolution and ambition to redefine what sponsorship marketing can achieve.

Developed in partnership with Telkom for the brand's Classics on Turf property, "Poss...