South Africa, July 29 -- The app allows new customers to register, verify their identity and activate a mobile number without a physical SIM or in-store visit. eSIM functionality is available for compatible smartphones, and physical SIMs remain available at retail locations.

The platform also introduces a "Build Your Own Plan" feature, allowing users to set their own monthly data, voice and SMS allocations. Plans are valid for 30 days and automatically renew unless cancelled. Customers can top up, track usage and make changes directly within the app.

The service remains linked to Pick n Pay's Smart Shopper loyalty programme. Mobile customers earn 1MB of data for every R1 spent in-store, provided they recharge with a minimum of R20. A ne...