South Africa, Sept. 30 -- This follows an extensive pitch process, which started initially with a chemistry session with six agencies, led by Katherine Madley, executive: marketing, brand & digital at Pick n Pay, and members of the exco team, including CEO Sean Summers and Dallas Langman, managing executive of the Pick n Pay Retail Division.

For Halo and Second Rodeo the win marks the start of a strategic partnership with one of South Africa's most iconic brands.

With Halo's focus on creative effectiveness and making brands stand out, Second Rodeo is a specialist short-term agency that drives sales and conversion, enabling brand and performance to work hand-in-hand.

"Preparing for this pitch presentation was such an intense process, bu...