South Africa, Sept. 25 -- Dispute

The dispute centred on a Checkers Sixty60 advert featuring the claim: "Specialised pet food delivered on the same day . now who else does that?" Absolute Pets argued that the statement created a false impression of exclusivity, pointing out that its own "Go Fetch!" service, along with other competitors, also offers same-day delivery.

However Checkers argues that the phrase "Now who else does that?" is a long-standing slogan they have utilised since 2020 for its Checkers Sixty60 service.

"According to the Advertiser, the slogan is intended to be playful and memorable, not literal or exclusive. It is framed as an open-ended question designed to spark consumer engagement, particularly on social media plat...