South Africa, Aug. 8 -- The Smarties Business Impact Index (BII), published by the Mobile Marketing Association (MMA), is one of the industry's most prestigious benchmarks for creative effectiveness. The index ranks top-performing agencies based on campaign impact and business outcomes, drawing on the best work entered into the global Smarties Awards, and is now integrated into RECMA, the leading global media agency ranking system. It also contributes data to WARC Media 100, which evaluates the world's most effective campaigns and agencies.

Penquin's placement in this year's index acknowledges not only its innovative creative output, but also its ability to move the needle for brands, making a mark both regionally and on a global stage....