South Africa, Sept. 8 -- This is according to the Scopen's eighth edition of its Agency Scope study in Mexico.

When it comes to agency selection methods for creative and media agencies pitching, other countries surpassing the global average include South Africa (96%), India (95%), the United Kingdom (93%), Spain (90%), and China (87%).

On average, 3.9 agencies participate in each pitch process, which typically lasts around three months.

3 tools

When creating a long list of agencies (creative and media), marketing decision-makers primarily rely on three tools: The Agency's past work - cases and credentials (71%), their Own experience or personal knowledge (56%), a Recommendation from a colleague or friend (37%).

In creative agency sel...