South Africa, July 31 -- That distinction carries weight this year. Johannesburg's "No to Illegal Outdoor Advertising" campaign, launched in December 2025, has seen the Joburg Property Company physically dismantle unauthorised billboards across the city, alongside a sharp rise in outdoor advertising revenue collected through legitimate channels. Pretoria has followed a similar path, with the City of Tshwane also moving to remove illegal billboard structures within its jurisdiction.

Cape Town has pursued a parallel enforcement drive through the courts, backed by a Constitutional Court ruling upholding its outdoor advertising by-law. Officials across all three cities have been explicit that operators bypassing the approvals process undermi...