South Africa, Aug. 7 -- In the first TVC, Rassie urges all South Africans to enter the competition and be called up by him to the Bok squad. In the second TVC, one very fortunate fan gets called up by Rassie to join the Boks, who test out different nicknames for him, eventually settling on "Ice Man". As well as Rassie and inspirational captain Siya Kolisi, the ad features a star-studded Springbok cast.

"You very seldom see Rassie in an ad campaign," says Joe Public CCO Xolisa Dyeshana. "But when we came up with the idea of a fan being called up to the Springbok squad, we knew we could only do it with him. This partnership between two iconic brands allows us to bring fans closer to the World Champion Boks than ever before."

The once-in-a...