South Africa, March 18 -- In an increasingly complex retail landscape, understanding how consumers make decisions has never been more critical.

Our latest research combines face-to-face interviews with household decision makers in township retail areas, alongside a national online survey of over 1,400 digitally connected shoppers across all nine provinces. Conducted in November and December 2025, the study provides a comprehensive view of how South Africans plan, shop, and purchase.

The findings are clear: despite the rise of digital media, printed leaflets remain one of the most powerful tools in influencing consumer behaviour.

This research was conducted by AlchemistC on behalf of On the Dot.

Today's shoppers are not making decision...