South Africa, Oct. 7 -- The recognition was driven by three campaigns that showcase the power of creativity to create meaningful impact for brands, culture and society. For Audi South Africa, the work demonstrated how a premium automotive brand can engage authentically with younger audiences by participating in culture through platforms like TikTok.

For Vaseline South Africa, a cross-market collaboration with Ogilvy Singapore that celebrated the heritage-rich rituals and behaviours familiar to generations of South Africans, inviting consumers to become active participants in the brand story across various social platforms.

Volkswagen South Africa's acclaimed Night School road safety initiative, further demonstrated how creativity can ad...