South Africa, March 9 -- Access to the BrandMapp data research gives OFM a deeper understanding of its target audience and how well the brand is accomplishing its objectives. OFM targets an audience over the age of 25, with an SEM rating of 7+.

BRC 2024 last mapped OFM at an audience of 214,000, while BrandMapp 2025 counted OFM at 306,000. These are by no means the cumulative numbers seen in other commercial radio spaces, but they reflect a solid representation of OFM's intended target audience.

Focussing on the BrandMapp 2025 results...

78% of the OFM audience are aged 25-64, with 81% above SEM-7. In other words, within its listenership, the brand dominates the SEM super groups 4 and 5.

Geographically, OFM broadcasts fully into the F...