South Africa, Sept. 25 -- In a world dominated by sameness, speed, and scale, creativity has become a crucial differentiator. Yet in many organisations, it's still treated as a luxury, rather than a business essential.

The third session of the Marketing Masterclass Series, hosted by eatbigfish Africa, MASA, ACA, and Daily Maverick, took a deeper look at what it really takes to nurture creativity in business today.

The hosts, David Blyth and Khaya Dlanga of eatbigfish Africa, were joined by two seasoned leaders in the South African creative landscape:

Together, they explored the current state of creativity in marketing and advertising, and the structural, cultural, and leadership changes required to unlock its full value.

Creativity is...