South Africa, Aug. 25 -- Several steps

But very few consider the one thing that can put them several steps ahead of their competitors: pitching their stories in a local language. And no, I'm not just talking about having your press release translated, I'm talking about having a conversation with a journalist in their mother tongue, to show respect for them, their history, and their time.

In media relations, authenticity is more than just a buzzword - it's the cornerstone of building meaningful relationships. Nowhere is this more evident than in Africa, a continent rich with languages, cultures, and stories waiting to be authentically told. Businesses that want to succeed in becoming a part of local conversations need to demonstrate that...