South Africa, April 28 -- WPP has reported a quarter 1 performance, it says is consistent with expectations and guidance given at the preliminary results in February.

Q1 revenue of £3,030m down 6.6% YoY on a reported basis and down 4.0% like-for-like (LFL), while revenue less pass-through costs of £2,260m was down 6.7% LFL.

The Group continues to expect 2026 LFL revenue less pass-through costs to decline in the mid to high-single digits in the first half of 2026, with an improving trajectory in the second half, and headline operating profit margin to be 12% to 13%, while noting the ongoing uncertainty in the near-term given events in the Middle East.

Cindy Rose OBE, chief executive officer of WPP, says she is encouraged by th...