South Africa, Feb. 16 -- Every appointment carries a diary price - the value of the time reserved for it. When an appointment is missed, revenue is lost, profitability tanks, staff time is wasted and other paying clients are turned away unnecessarily.

According to research conducted by ScienceDirect, the average no-show rate for US healthcare providers is around 23%. If you work on a conservative costing of R750 per appointment in South Africa, and 10 appointment slots a day, a single healthcare practitioner is losing around R1,725 per day, which equates to a hefty R34,500/month, on average.

In beauty / personal services, one large analysis from Fresha (a booking platform) looked at over three million appointments and reported that almo...