South Africa, Feb. 9 -- The report highlights a significant disconnect between the economic role of SMEs and their approach to communications. While SMEs account for more than 90% of businesses in Africa and up to 80% of employment, most continue to operate without formal PR or communications strategies, limiting their ability to attract customers, investors and partners.

Bloomwit's research also found that just 1.8% of African SMEs operate basic owned digital assets, such as professional websites, which are considered foundational for effective media engagement and visibility campaigns.

Visibility linked to growth and credibility

According to the report, SMEs that invest in structured visibility initiatives consistently outperform pee...