South Africa, Oct. 7 -- The research reports provide a solid overview of the current consumer landscape at a granular, community level as well as the trends shaping local shopping. They cover eight main business categories where local consumer behaviour was surveyed. These include:

The reports delve into the Roots data, answering pertinent questions around why consumers are switching products, brands and even retailers. They also take a closer look at the brands disrupting the existing consumer landscape, and the inroads they have made in influencing consumer spend.

For clients wanting a broader view of South African communities at a regional level, or drilled-down detail within specific local communities, BMi Research can customise the...