South Africa, Aug. 11 -- The streaming company said it had concluded its 2026 Upfront negotiations with partners across all major agency groups, with total ad commitments increasing significantly year on year.

Netflix attributed the growth to advertiser interest in reaching its audiences alongside its programming slate, which includes returning series, films, video podcasts and live events.

Among the returning titles attracting advertiser interest are Love Is Blind, Big Mistakes, Bridgerton, Emily in Paris, Nobody Wants This and Running Point. Upcoming feature films, including Narnia: The Magician's Nephew, are also part of the platform's commercial offering.

Live programming has emerged as another area of demand. Netflix said advertis...