South Africa, June 23 -- From Amapiano and fashion to comedy, gaming and township storytelling, creators have become some of South Africa's most influential cultural voices. Yet while audiences continue to grow, many young creators remain excluded from the commercial opportunities their influence creates.

Recognising this gap, FoneYam has partnered with the Dentsu School of Influence powered by CSA to help unlock the next generation of digital entrepreneurs and create new pathways into South Africa's rapidly expanding creator economy.

Launching during Youth Month, the programme aims to shift the conversation from likes and followers to long-term commercial value, equipping creators with the skills needed to transform influence into ente...