South Africa, June 9 -- M+C Saatchi Abel moved away from traditional telco marketing, developing a brand identity designed to exist natively in digital spaces, precisely to ensure a seamless user experience for customers.

The campaign is more than a product launch. It is the birth of a brand, designed to differentiate itself in a saturated telecoms market on digital-first principles for customers by offering greater convenience, control, flexibility, and value. Customers can easily manage their mobile and home connectivity online through one intuitive account designed for the entire household or family, with flexible month-to-month plans and guaranteed discounts when adding 4 or more lines. Pi by MTN delivers a simpler, smarter and easie...