South Africa, Sept. 8 -- The campaign served as a tribute to South Africa's fallen heroes of the 1976 Soweto uprising, honouring their legacy 50 years on while inspiring a new generation to carry their story forward.

The CarryThemForward campaign, in partnership with the June16 Foundation, marked the fiftieth anniversary of the 1976 Soweto Youth Uprising, honoured the young people who changed South Africa's future, with a tribute to the life of Hector Pieterson and other young national heroes whose courage continues to inspire young people today.

Capturing the essence of South Africa's Youth Day celebrations, the campaign saw MTN changing its network carrier display name on millions of phones to honour these heroes. By encouraging smart...