South Africa, Oct. 29 -- The campaign secured Gold in the Event Management category as well as a Silver in the Technology category, highlighting its innovative approach to brand experiences and technology-led public relations.

Developed for Telkom's Classics on Turf property, Possibility in Play explored how technology and creativity could work together to deepen human connection. The experience used AI-powered audience participation to transform guests' emotions and interactions into an original orchestral composition, performed live as part of the experience.

The Gold award recognises the planning and delivery of a successful event within a broader public relations campaign, while the Silver award acknowledges outstanding public relat...