South Africa, July 3 -- It's a big business. It serves over 15 million customers monthly. KFC has 900 outlets. Chicken Licken has around 300. Nandos has over 200. Together they spend hundreds of millions on advertising.

For a new brand entering the market this is problem. How do you attract any attention if you have no budget?

Together with Mediology, the brand introduced chicken maps.

Google Maps is by far the biggest maps app in SA. 77% of people with digital access use it. But as traffic in our cities gets worse around lunchtime and evening, 2/3 of them use it to find the quickest route to a place they visit regularly.

Like their favourite chicken restaurant.

Did you know that anyone can create a pin on Google if you register a bu...