South Africa, Aug. 6 -- Maybelline, The MediaShop, and Epic Outdoor joined forces to transform one of Johannesburg's busiest lifestyle hubs into a high-impact brand experience where beauty collided with bold creativity, and lipstick became a tool for art.
At the centre of it all?
Maybelline's Super Stay Matte Ink, brought to life on a 4m x 3m canvas by acclaimed artist Ricollin Moodley, who painted live at Nelson Mandela Square an iconic setting built for spectacle and engagement.
Nelson Mandela Square attracts over one million visitors per month, or roughly 250,000 people per week, making it one of Africa's most vibrant urban destinations.* And this was more than just a mall moment the entire process was captured in time-lapse and amp...
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