South Africa, Oct. 13 -- Top Rated by Kids has grown into an annual tradition, reinforcing both brands' leadership in the toy category while celebrating the joy of play and helping families make holiday toy shopping easier.

Each year, a panel of over 500 young judges aged 6 to 12 are invited to test and score hundreds of toys across key categories such as educational toys, dolls and action figures, outdoor fun, games and puzzles to unearth the best of the best amongst them.

Langa Khanyile, marketing executive at Massmart says, "Kids know best when it comes to play. The Top Rated by Kids campaign gives South Africans a genuine insight into what truly excites children today, ensuring their voices are heard and directly influence toy selec...