South Africa, Oct. 8 -- On Wednesday, 8 October 2025, from 12:30 to 13:30, Machine will host a masterclass that explores how obsession with ideas, people, and culture can fuel breakthrough creativity.

Because ideas are more than just lightbulb moments - they're the currency of progress, sparking innovation, solving problems, and moving people. Because people are more than resources - they're the heartbeat of any business, shaping, challenging, and bringing ideas to life. And because culture is more than a backdrop - it's the canvas that gives those ideas meaning, relevance, and staying power.

The session promises a high-energy conversation featuring both agency and client perspectives. Expect candid insights and bold thinking on how obs...