South Africa, Aug. 11 -- The leadership transition follows the promotion of Robyn Campbell, who moves into the role of senior vice president: communications at Publicis Groupe Africa.

A seasoned leader in the creative industry, he joins Machine from TBWA South Africa, where he served as Yellowwood managing director and group chief strategy Officer.

A seasoned leader in the creative industry, prior to that, he held the position of managing director at King James Group.

To support Lesego in this new chapter, Alex Forrester-Strydom will step into a managing partner role, ensuring continuity across key accounts and operational excellence.

"Alex has been a driving force behind some of Machine's biggest wins," says Campbell. "Her ability to...