South Africa, Sept. 17 -- According to the latest Brand Footprint 2026 analysis from Worldpanel by Numerator, FMCG consumer spending increased by 3.3% in 2025, reversing the 2.4% decline recorded in 2024.

Local and regional brands accounted for 61% of Consumer Reach Points (CRPs) among South Africa's top 100 most chosen FMCG brands, highlighting their continued relevance among local households.

Consumer Reach Points measure the number of households a brand reaches and how frequently those households choose it, providing a measure of brand choice across categories and markets.

South African households made approximately 3.9 billion brand choices in 2025, underlining the scale and competitiveness of the country's FMCG market.

However, t...