South Africa, June 12 -- The platform says it has introduced the two tools as today's buyers expect more from every interaction.

"In fact, 77% of B2B marketers say buyers need to trust and know a brand before they're willing to engage."*

Reaching and influencing today's B2B buyers requires both credible expertise and content that stands out. According to our 2026 Global B2B Marketing Outlook*:

The bar for differentiation is rising 81% of B2B CMOs agree their organisation needs to deliver in new ways, and 78% say they need to change how they show up to stay relevant.

Credibility is overtaking polished messaging 83% of B2B marketers say credibility matters more than traditional brand messaging.

Creator discovery remains a key challenge...