South Africa, Aug. 5 -- Lexi Hall joins the agency as director for Africa, bringing extensive experience across the continent and a keen understanding of tourism and lifestyle brands that speak to both local and global audiences.

Strategic hub

Cape Town will serve as a strategic hub for supporting and engaging with markets across Africa, delivering communications services that are locally anchored, regionally attuned, and informed by decades of pan-African expertise.

This expansion builds on the Group's extensive track record with African destinations, airlines, hotels, and tourism stakeholders. The goal is to deepen engagement across African markets through integrated, locally rooted communication strategies that highlight the region'...