South Africa, July 2 -- According to Spate, the World Cup garnered a massive 17.2 billion-view increase in a single week on TikTok, where it's all happening.

The "GOAT" Argentinian forward and captain, Lionel Messi, scored an incredible three billion increase on the social media platform.

Between what's happening on the pitch and online, most consumers want something memorable that they keep forever as a reminder of their thrilling time during the World Cup.

Scoring on collectables

Brands like McDonald's, which introduced collectable cups, and Lego (a rare non-food exception in the top 10 brands) with its buildable trophy, are standouts when it comes to collectables this World Cup.

Spate says that collectables are the name of the gam...