South Africa, Sept. 30 -- With soccer at its heart and the introduction of a dedicated rugby section, KickOff is proving that print is not only alive - it's thriving.

Distributed nationally through leading retailers, including Shoprite, Pick 'n Pay, Spar, Boxer, OK Food, Exclusive Books, airport shops, and forecourt outlets, KickOff has also increased its airport allocation to 4,000 copies, extending its reach to travelling sports fans nationwide.

Additionally, a strategic initiative will see returned copies distributed to doctors' rooms and waiting areas - further boosting circulation and visibility.

Clint Roper, general manager of KickOff says, "Based on the performance of similar publications, we're proud of this early result-and we...