South Africa, Oct. 31 -- Consumer insights consultancy KLA, the exclusive partner for YouGov in sub-Saharan Africa, hasreleased the eleventh edition of The Quarterly Buzz, revealing South Africa's most talked-about brands.

This quarter's results, measuring consumer sentiment from July to September 2025, showcase shifts in the landscape.Q3 2025's results confirm that the marketing landscape isn't simply shifting from traditional to digital - it's becoming genuinely omnichannel.

In an era of digital saturation, consumers are placing renewed value on peer recommendations and authentic experiences.

Consumers don't see channels; they see brands. The question isn't whether to use TV or TikTok, magazines or Meta.

The data reveals that South ...