South Africa, April 21 -- Rachidi brings extensive experience across marketing, media, and business leadership, having worked with some of South Africa's leading brands and agencies. His appointment signals Kena's intent to evolve into a future-fit OOH business, building on its existing presence and visibility to deliver tangible, performance-driven results.

At a time when the OOH landscape is being reshaped by data, integration, and heightened client expectations, Kena Outdoor is positioning itself to respond with clarity, discipline, and a renewed focus on value creation.

"The opportunity to grow Kena Outdoor into a future-led OOH business is what excites me most," says Rachidi. "There is already a strong foundation in place. Our role...