South Africa, Feb. 26 -- In her new role, Ndeye will lead regional strategic initiatives focused on helping clients unlock greater value from data, technology and intelligence - enabling faster decision making and sharper strategic direction.

Ndeye's remit includes elevating strategic engagement, so client conversations move beyond solutions to measurable business impact; accelerating AI-driven insight delivery to make intelligence faster, simpler and more connected; and strengthening Kantar's client-centric approach across markets as brands adapt to increasingly AI-enabled decision making.

As the industry enters a period of rapid technological change, with data quality and intelligent decision making becoming critical sources of compet...