South Africa, June 10 -- The complaint related to a TV commercial aired on DSTV Channel 212 promoting the Jetour Dashing with the message "Introducing the all new Dashing from R4,999 pm" alongside "T's and C's apply".

It was submitted that the advertisement did not disclose material finance terms, including the deposit, repayment period and residual value, making it difficult for consumers to assess the full cost of the offer.

Advertiser did not respond

The advertiser did not respond to the complaint. The ARB noted that Jetour South Africa is not a member of the organisation, but proceeded to issue a ruling for the guidance of its members.

ARB finds breaches of Code

In its ruling, the Directorate found that the advertisement breached...