South Africa, July 28 -- South Africans have long had a serious love affair with avocados, but Woolworths has managed to give the familiar fruit a larger-than-life twist with the return of Avozilla.

The extra-large avocado was shared on Woolworths' Instagram and quickly reached thousands of South Africans in less than 24 hours, with customers responding with the wit, humour and excitement that has become synonymous with South African social media banter.

A post shared by WOOLWORTHS SA (@woolworths_sa)

Scrolling through the comments, the reactions highlight the social power of a product that needs very little explanation.

Avozilla is, quite simply, an avocado that is much bigger than the one shoppers are accustomed to seeing in their f...