South Africa, July 23 -- Campaign assets live in the cloud. Client data sits in shared platforms. Creative review happens over video calls. Billing, media buying, and reporting all run through software.

Take the infrastructure down for a day, and you don't lose convenience; you lose the ability to operate.

Rarely a seat at the table

But IT in advertising rarely gets the seat at the table that its actual role in the business would justify. For long it has been treated as a cost centre that keeps the lights on, but this view is out of date.

Organisations across industries are increasingly waking up to the reality that IT is not something on the periphery; it is foundational to their business, their reputation and their compliance.

And ...