South Africa, Aug. 28 -- That dual strategy is playing out in the form of the V&A Waterfront's award-winning retail ecosystem, and in its powerful data platform, developed in partnership with PwC (PricewaterhouseCoopers), launched in 2023.

'We knew we had a lot of data,' says Alex Kabalin, executive manager of Retail at the V&A Waterfront, 'but until recently, we weren't using it as well as we could to support our tenants. That's changed.'

A data-driven retail ecosystem

Thanks to the PwC Insights programme, the V&A Waterfront now collects and analyses over 11 million transactions over a six-month period, from card swipes that are completely anonymous and compliant with the POPI Act and GDPR (General Data Protection Regulation).

These ...