South Africa, Aug. 8 -- Luxury isn't losing traction. Vicinity Media's global-first visit attribution data shows that, even in a strained economy, South African consumers are still visiting dealerships for premium and luxury vehicles at impressive rates. While value-driven campaigns dominate the economy segment, the average visit uplift for luxury models (42.08%) trails economy vehicles (58.54%) by just 16.45% - proving that aspiration is translating into real-world action.

This highlights a critical insight for automotive marketers: continued investment in luxury brand campaigns is essential - not just to maintain engagement, but to convert aspiration into action.

Marketers often concentrate promotions around periods of high disposable...