South Africa, Sept. 26 -- According to Human8, the future of marketing insights lies not in AI alone, but in building the 'human spark' into brands. The consultancy's three award-nominated projects, with Philips, Mars, and Haleon, reflect this philosophy in action.

"In a world increasingly shaped by automation and AI, brands risk losing the very thing that makes them distinctive, their human spark. At Human8, we believe growth starts with people, not just data. That's why we use AI not to replace human insight, but to amplify it, combining empathy, behavioral understanding, and cultural foresight to inspire bold ideas and meaningful brand action." said Tim Wragg, CEO, Human8.

Here's some insight on the nominated client work:

To help Ph...