South Africa, Oct. 3 -- Wonga was operating with an ageing marketing technology stack, relying on separate platforms to manage customer communications. This fragmented system created significant hurdles to growth and efficiency:

Wonga needed to unify its approach to customer engagement to reduce complexity and unlock new revenue streams.

In partnership with YOUKNOW, Wonga implemented Braze as its central customer engagement platform. This strategic move consolidated their marketing efforts into a single, powerful solution.

Addressing key opportunities, the solution implemented four architectural pillars:

This streamlined solution gave the Wonga team the tools to build more meaningful and valuable relationships with their customers.

T...