South Africa, June 1 -- Twincare International is one of South Africa's leading professional beauty distributors, managing 16 international brands (from French skincare house Guinot to global haircare brand Goldwell) across a network of more than 2,000 salons and beauty professionals.

With a nine-person marketing team responsible for everything from promotions and product launches to events and social media, the challenge wasn't just doing more. It was doing it consistently, at scale, across brands that each have their own clients, their own voice, and their own communication needs.

With 16 brands and over 2,000 clients to reach, Twincare's marketing team couldn't communicate fully or effectively using the tools they had. Important info...