South Africa, Sept. 4 -- Phambili

The New Zealand side has been leaning into South African culture throughout its tour, using local music and language in its social content. Its latest post uses the word phambili, meaning forward, onward or ahead, alongside the phrase "we move forward".

You don't have to be a social media aficionado to know that South Africans have a strong sense of cultural pride - and we tend to enjoy seeing our music, language, food and cultural references travel beyond our borders. There is something particularly satisfying about seeing another community pick up elements of South African culture and respectfully make them their own.

A post shared by All Blacks (@allblacks)

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